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Showing posts from August, 2019

Analysis of THQ Nordic (renamed Embracer Group)

THQ Nordic was founded 2008 and it is a Swedish video game company that develops and publishes PC, console and mobile games. The company has an extensive catalogue of over 100 owned franchises, including: Darksiders , Metro , Saints Row, Goat Simulator and many others. The company also acts as a partner publisher to other developer studios. The company is led by it’s founder and CEO Lars Wingefors who owns 35% of the equity in the company. The company has a market cap of 2.4 billion USD.  THQ Nordic, like many other game developers does not distribute the games they develop themselves, instead they sell their games on digital distribution platforms like Steam, Playstation Store and Xbox Games Store. PC games have in recent years primarily been sold on Steam which has a 70/30 revenue split between developers and themselves. Throughout 2019 however, new distribution platforms have been launched which has increased the competition - to the benefit of content producers. While Steam